+Insight

+Insight's purpose is to serve the direct marketer that needs to provide greater justification for their marketing spend. Grounded in a thorough understanding of the demands that all direct businesses are under, it is ideal for any business that wants to significantly improve campaign performance and insight without any additional resource or technology required. The marketing questions we can help answer:

• How to optimise marketing resource?
• How can insight help with my planning?
• How to convert my marketing activities into driving business strategies forward?
• Does Marketing have the flexibility to adapt and test to improve efficiency/ profitability?
• What is the risk of running the campaign?

Our solution provides deep insight into the lifestyles and demographics of key distinguished consumer groups. With over 1,600 lifestyle statements, each type/group has key characteristics in terms of media consumption, purchasing habits, leisure interests, car ownership, and household income etc.

By allowing our experts to process such information and provide you with enriched data we empower your business to deploy predictive, intelligent campaigns instantly through:

• Audience Insight
• Customer database evaluation and segmentation
• Geo-demographic Profiling

Becoming an insightful enterprise enables you to make more informed campaign selection decisions.

+Insight Solutions

• Data Qualification
  • Assess quality of data
  • Identify key variables
  • Data cleansing
  • Data enhancement
• Segmentation
  • Cluster analysis of customer databases
  • Database Insight
  • Lifetime Value analysis
  • CHAID analysis
  • Neural Networks
• Effectiveness Modelling
  • What if?
  • Measuring ROI
  • Campaign evaluation
  • Budget optimisation
• Predictions
  • Media budget thresholds
  • Target achievements
  Time Series Analysis
  • Trends analysis