+Intelligence

At Cross Digital we believe insight plays an important role in achieving campaign success. We also believe that if you cannot measure it you cannot improve it. This is why we have developed +Intelligence, a unique acquisition analytics platform that enables us to turn results of previous campaigns into vital key performance indicators for future campaigns of a similar nature.

Features
  • Realtime tracking of your campaign
  • Selects the best available data at the time of your request from multiple sources
  • Measures the performance of your target audience
  • Recommends the best day of the week and time of the day to broadcast your campaign
  • Key performance indicators for testing multiple creative and subject lines
  • Spam analysis
  • De-duping
  • Deliverability testing
  • Delivery reports
  • Data management reports
  • Data hygiene
Benefits
  • Provides insight by verticals
  • Offers effective targeting and communication to ensure you acquire more profitable customers
  • Enables a true understanding of the attitudes and behaviour of your potential customers
  • +Intelligence is a tangible measuring tool which allows the tailoring of strategies to maximise your ROI
If you cannot measure it, you cannot improve it